The Custom Fleetside was designed by Harry Bentley Bradley. It is based on his own customized 1964 Chevrolet C-10 Fleetside pickup truck and is one of the "Original 16."
Released in 1968, it was produced with Redline (RL) wheels until 1969.
This was the only truck in the "Original 16" lineup. It features an opening hood and a tonneau cover over the truck bed. The casting has a lowered, hot-rod stance. Some versions came with two small plastic motorcycles as accessories.
As the first Hot Wheels pickup, it set the precedent for hundreds of future truck castings.
It was produced in all original Spectraflame colors. The versions that came with the motorcycle accessories are particularly sought after by collectors.