The Dixie Challenger was designed by Larry Wood. It is based on a 1970 Dodge Challenger, customized to resemble the "General Lee" from the popular TV show "The Dukes of Hazzard."
This casting was released in 1981 and produced until 1983. Model 3364 with Blackwall (BW) wheels is from its production run.
The casting is easily recognizable by its bright orange paint, "01" on the doors, and a simplified Confederate flag design on the roof (often just a blue 'X' with stars). It features an opening hood. Due to licensing issues, it was never officially named the "General Lee."
This is a modified version of the '70 Dodge Challenger casting. Hot Wheels has produced several other Challenger models over the years, but this is the only one specifically designed to mimic the General Lee.
The main variation is in the roof decal. Some versions have a more detailed flag, while others are simpler. Some versions were produced in Mexico with different wheel types.